What does it mean for the areas around the ride?
After all, it's rare for an area of a Disney Park to be disjointed and not "cohesive" anymore. Take Tower of Terror in Disney World, for instance. The abandoned 1930s era Hollywood hotel is next to Rock n' Roller coaster with it's "contemporary" LA freeway race to get to an Aerosmith concert, both of which are at the end of Sunset Boulevard, itself lined mainly with shops, quick service restaurants and two amphitheaters. Not exactly as unified as Galaxy's Edge or Toy Story Land. (Although, to be fair, MGM's original "purpose" was to compete with Universal Studios by offering a "behind-the-scenes" look at Hollywood. So in that sense, they're all united by that vague California-theme.)
Especially now, since it has the catalog to do so, it seems as if Disney doesn't just plop a random ride into the middle of a park -- it has to be part of a larger narrative. This is what happened to outdated and undervisited parts of MGM (or, Hollywood Studios I GUESS; it will always be MGM to me) -- they became Galaxy's Edge and Toy Story Land. In a move I'm still not ready to talk about, The Great Movie Ride *sob* became Mickey & Minnie's Runaway Railway. In Disneyland, Paradise Pier became Pixar Pier -- with all the rides, themes, and restaurants renovated to fit that theme.
[Sidebar: if you ever visit California Adventure, and go to Pixar Pier, eat at Lamplight Lounge and get the lobster nachos. You will NOT regret it!]
The most recent casualty is, of course, A Bug's Land playground, which has been absorbed in order to make way for a whole Marvel area of California Adventure, centered around Mission Breakout (formerly DL's Tower of Terror. RIP.).
So, yeah.
How's this new Princess and the Frog ride going to work? And the answer, I think, depends on which park you're talking about.
1. Disneyland (Anaheim, California)
This one is the easiest, I think. And here's why:
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| via DisneyAvenue
Here's a map of Disneyland from 1989 -- obviously the park doesn't look much like this now, but this is how it looked when the ride opened, and you can easily read the names of the different lands.
Splash Mountain is located in "Critter Country" -- it's pretty much this ride + Winnie-the-Pooh -- tucked away in a liminal space between Frontierland (part of which has now been repurposed for Galaxy's Edge) and New Orleans Square. In Disneyland, Splash Mountain is kind of its own thing -- not really connected to either of the lands it sits between, although it is aesthetically connected to Frontierland.
Since one of those lands is New Orleans Square -- that's why I think it will be fairly easy to integrate a new Splash Mountain. After all, Princess and the Frog -- for better or for worse -- is set in 1920's New Orleans.
Now, it's important to note that New Orleans Square is pretty much the only area that is unique to Disneyland (as compared to the Magic Kingdom -- I'm not counting the other 4 parks here) -- at least in the basic renderings of the park. Both parks have a central Main Street leading to the castle in the center, which then branches off into Tomorrowland, Fantasyland, Adventureland, and Frontierland. Disneyland has New Orleans Square and Disney World has Liberty Square -- yes, they've expanded since then, but that was originally the only difference. (Like, Disneyland still has a Toontown, where Disney World doesn't.)
 I'm not entirely sure why Disney World created a Liberty Square, but I do know that New Orleans Square was one of Walt's favorite parts of the park. He had a bit of a love affair with New Orleans, and also Mark-Twain-esque Riverboats. The only place you used to be able to get Mickey pancakes -- NOT the ubiquitous Mickey waffles but Mickey shaped pancakes -- was River Belle Terrace (a.k.a. Aunt Jemima's Pancake House, but that's a story for another day) which, much to my great dismay, no longer serves breakfast but instead serves Southern barbecue type stuff for lunch and dinner. (Which...having lived in the South for 2/3 of my life now, and even knowing how amazing Disney food is...I'm pretty sure it won't compare to the stuff I've had here.)On the other side of New Orleans Square is Adventureland, so that Pirates of the Caribbean sort of lies in between the two lands of the park. The entrance to the line lies closer to Adventureland, but (1) the ride entrance actually takes you through Blue Bayou restaurant (Disney World peeps: think of the way the Gran Fiesta Tour goes past the San Angel Inn in the Mexico pavilion); and (2) the exit spits you out (after the Gift Shop!) in New Orleans Square. Blue Bayou is the pricey sit-down restaurant, but there's also Cafe Orleans (which has an amazing Monte Cristo sandwich) and Mint Julep bar, a quick service restaurant serving beignets and non-alcoholic cocktails which often rotate seasonal flavors. (The candy cane beignets are apparently amazing.) Then you have the Haunted Mansion. And if you want to argue that New Orleans Square glorifies slavery, well, I won't stop you, but I will challenge your ability to use the Haunted Mansion as part of your argument. Yes, the original concept for the attraction was "an antebellum manor overgrown with weeds, dead trees, swarms of bats and boarded doors and windows." But Walt Disney rejected this idea -- the aesthetic of run-down and overgrown just wasn't compatible with the planned perfection of Disneyland. Instead, Walt was inspired by the Winchester Mystery House (itself built in 1884, decidedly not antebellum) and wanted it to be a sort of Ripley/Museum of the Weird type thing. I don't think the ghosts there are the ghosts of slaves or anything so political. 
All of this to say: it would be fairly easy to extend the New Orleans vibe past the Haunted Mansion, especially since the Rivers of America, which the Mark Twain Riverboat traverses, winds down to the end of what is now Critter Country.
As the concept art shows, it should be fairly easy to blend Splash Mountain in once it's been rethemed.
2. Disney World (Magic Kingdom, Orlando Florida)
Over in Disney World, however, things get a little bit trickier.
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| via NavFile |
You can see this on the map, but in Disney World, Frontierland is tucked away into a back corner of the park. In fact, one of the reasons it's a Congestion Point is that there's really only one way into and out of it. (You can take the railroad, but I don't count that.) Thunder Mountain is all the way at the edge, with Splash Mountain next to it.
On the other side of Splash Mountain, you can go straight, into Adventureland and headed towards Pirates of the Caribbean, or you can turn left, and head back down the Frontierland themed street, past Pecos Bills (excellent taco salad, by the way), the shooting gallery, and the Country Bear Jamboree. Go down far enough, and you'll hit Liberty Square with the Hall of Presidents and Disney World's Haunted Mansion (an upstate NY colonial mansion -- because Liberty Square is designed to represent a tour across America, both historically and geographically).
The design problem here should be apparent: on one side of Splash you have a California mining train attraction, and on the other, a Western saloon type vibe -- neither of which fits the Louisiana bayou aesthetic. The vibe is definitely Southwestern, not Deep South.
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| via Best of Orlando |
Does the ride have to match the land it's located in?
Of course not.
Could this present an interesting opportunity for Disney?
Of course. After all, I've never been a fan of the shooting gallery or the Country Bear Jamboree. (I know this is blasphemous to some die-hard Disney fans, but the bears have always kinda creeped me out. I'm sure this dates to some childhood interaction that I've blocked out of my memory.) And, as much as I love Pecos Bill's and their taco salads, that restaurant could easily (I imagine) be re-imagined as Tiana's Place.
In fact, that whole "street" could be redesigned and repurposed. I'm not sure how...my first instinct would be to just make the whole street a New Orleans kind of vibe, but I love that New Orleans Square is unique to Disneyland, and wouldn't want a carbon copy in Orlando. There's a way -- I'm sure there is -- to maintain the geographic panorama of America...maybe a gradual shift from colonial New England to the Deep South. It wouldn't necessarily tie into any property directly, since so few of Disney's animated films are located specifically in America. (And we definitely do not want to touch on Pocahontas and appropriate that for profit/fun. NOPE.)
Of course, Disney could just decide to forego thematic consistency and retheme the ride alone, leaving everything else as it is. But that's not very Disney, is it?
Of course, Disney could just decide to forego thematic consistency and retheme the ride alone, leaving everything else as it is. But that's not very Disney, is it?
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